Kelechi is the CO-founder of DDNA and director of innovation. Kelechi has spent the bulk of his career driving processes in business and providing solutions for companies and governments looking to upscale and increase efficiency. Innovation is the process of translating an idea or invention into a good service that creates value. This is one of the pillars at DDNA, utilising the power of the creative mind and the technology available to create innovative and engaging content that stimulates the audience targeted but also generates value for the client. In Kelechi’s mind innovation is “simplicity in disruption” and at DDNA that’s where the journey begins.